We design products we wish existed

You decide if we make it real

See all of our concepts

Current Drop

1 1

Released 02.20.2026

This is a concept.

If 100 people request access we will make it real

Drop #001 : Fresh Spice Starter Kit

View full details

How This Works

  • We design

    Weekly product concept drops from our research on what we wish existed

  • You decide

    You let us know if you want us to make it real or if we should kill it

  • We build it

    If we hit the goal, we make the product real and you get first access

Founder Story

I'm Ryan. I love food.
I'm tired of the same trends with no real
innovation. So I'm building the kind of
products I wish existed.
The experiment: one new concept every week.
Source it ethically. Test it in public.
If it flops, I kill it.
If it works, I make it real — and you get first dibs.